Whether it is working for industry leaders with billions of users or small local brands, my goal has always been to make an impact. In the past 20+ years as a Creative Director, I have built a strong reputation in delivering world-class user experiences and leading multi-disciplinary teams to bring them to life.

Currently, as their first Distinguished Designer, I'm leading innovation and AI initiatives at PayPal and Venmo. I'm part of the new advanced product design team, Workshop, focused on conceptualizing next-generation experiences.

In my position as the Global Creative Director at WhatsApp, I led a team of designers and work with Meta's cross-functional teams to improve and unify the messaging app used by over 2.5 billion people in 100+ countries.

My work on Storybots, Netflix’ most successful educational property, earned me an Emmy Award for Outstanding Interactive Media.

My guiding principles for work are to be collaborative, creative, emphatic, inspiring and positive.

Request password | Download my CV

MY SKILLS AT A GLANCE

Some of the companies I worked for

BACKGROUND

My passion for design and my love for connecting people through digital experiences has taken me around the world. Working in different countries has pushed me outside of my comfort zone and has forced me to think in new ways.

And while creativity is one of my core values, I believe that hiring and mentoring the best creatives to achieve their full potential is as important as the creative work itself.

VALUES

Creativity is at the heart of my work.

I am a talented designer and creative but creativity alone is not enough to solve a problem or drive innovation. 
It must be coupled with a set of values to balance creativity with a more practical business-minded orientation.

Emotional intelligence, curiosity and design thinking are the values that make me an effective creative director.
They are key to inspire teams, communicate effectively, manage workflows and meet deadlines.

leadership

Design leadership for me is built upon 2 pillars: building strong, effective team and delivering the best impact for the organization’s business strategy.



In details, one key aspect of my leadership is developing and creating the next generation of amazing designers and design leaders.

Second pillar is based on understanding how the organization works, align with cross functional leaders and teams, and have the ability to tie design initiatives to business strategy.

EXTRACURRICULAR ACTIVITIES

• The Happy Broadcast is a counter hate and fear culture project I created that features weekly illustrated positive news from around the world.

• ADPList is where I’ve been mentoring pro bono young designers and creatives for years.

• You can listen to the latest podcast here I was a guest on, Creative Pep Talk.

• I love to illustrate, this is where I’ve collected all the artistic work I’ve done in the past 20 years.